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ABOUT US

We Love Building Fun Stuff

Why Sugar Cereal? Because cereal has a way of putting a smile on your face from the moment you see the box. It delights all of the senses, brings small moments of joy, and brings you back to simpler times. There's a cereal out there for almost anyone.Some of our fondest memories is picking out our favorite sugar cereal, grabbing a bowl, some milk, and plopping down on the couch any given Saturday morning to watch our favorite cartoons or playing the latest SNES game rented from Blockbuster.

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MyGoodness

At MyGoodness, we take soft serve to the next level. Using only the highest quality ingredients, we blend rich, creamy soft serve with your favorite classic desserts to create indulgent flavor mashups you won’t find anywhere else. From warm German Chocolate Cake topped with velvety vanilla to Apple Pie à la mode, Peach Cobbler swirls, and Cookies ’N Cream explosions, every bite is crafted for dessert lovers who crave something special. Whether you're looking for the best soft serve ice cream near you or a unique dessert experience, MyGoodness is your go-to destination.

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Moreo

Introducing the Moreo: the ultimate Oreo experience, redesigned for custom stacking pleasure. Each Moreo pack separates the iconic cookie components, with rich chocolate wafer cookies neatly arranged in the left and right tray sections, and a luscious trough of classic creme filling in the center. Whether you're a fan of single-stuffed simplicity or crave a towering quad-stuff bite, the Moreo lets you build your perfect Oreo every time. Ideal for snack lovers, dessert hackers, and anyone who's ever wanted more control over their cookie-to-creme ratio, the Moreo is the most delicious way to play with your food.

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Breakfix Stix

Breakfix Stix are your favorite breakfast cereals reinvented as a sweet, portable powder treat. Inspired by iconic cereals like Frosted Flakes, Fruity Pebbles, and Golden Grahams, each Breakfix Stix delivers bold, nostalgic flavor in a fun-to-eat, Pixy Stix-style format. Pour it straight into your mouth for a sugary crunch of morning memories, or mix it with milk to instantly create delicious cereal milk, anytime, anywhere. Perfect for cereal lovers, snackers, and kids at heart, Breakfix Stix are a breakfast remix that hits different.

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Churritos

Churritos are the ultimate mashup snack, crispy, crunchy chips with the bold crunch of Doritos and the sweet cinnamon-sugar flavor of classic churros. Each bite delivers a satisfying blast of sweet and salty, with the familiar tortilla chip texture reimagined for dessert lovers. Perfect for late-night cravings, snack-time twists, or party bowls that stand out, Churritos bring the best of both worlds in every bag. If you love churros and live for chips, Churritos are your new favorite obsession.

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Nuckin' Futs

Churritos are the ultimate mashup snack, crispy, crunchy chips with the bold crunch of Doritos and the sweet cinnamon-sugar flavor of classic churros. Each bite delivers a satisfying blast of sweet and salty, with the familiar tortilla chip texture reimagined for dessert lovers. Perfect for late-night cravings, snack-time twists, or party bowls that stand out, Churritos bring the best of both worlds in every bag. If you love churros and live for chips, Churritos are your new favorite obsession.

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